Weblog & Podcast Central • BOCC Blog



Podcasting isn't just for music anymore. It is rapidly finding its way into business and industry, and may offer some unique communication opportunities here at Grace.

Areas like safety, sales and marketing, shareholder communication, labor relations and company news and events are all candidates for podcasts. Training and employee benefits could also take advantage of the human touch that Podcasts can bring to information sharing.

Think of a Podcast as a radio show. It's actually a digital file that you can listen to how you want - on your PC, using your MP3 player, with just a web browser, or even on you car radio. No iPod is required.

If you've ever listened to podcasts, you're in for a treat. Sports, world news, corporate news, food, politics, music, books, speeches, whatever - you name the topic and you'll find podcasts about it. Not only do you have incredible choice, you can listen pretty much whenever and whenever you want.

THE PODCASTING ADVANTAGE

The advantages of using podcasting include:
Intimate communication - A human voice intensifies the impact of the message and adds clarity that emails and blog posts can lack.

Building relationships faster - Listeners develop a relationship with the podcaster, including levels of comfort a familiarity not achieved as quickly with written communications.

Breaking through information fatigue - Podcasting/MP3, unlike email, allows people to relax and just listen, making them more likely to hear and focus on message.


Watch for part 2 of our series on podcasting when we’ll talk about 5 key facts you should know about corporate podcasting.

Weblog & Podcast Central